The Write Type Design Studio – Tina Jalayer
Iconic Graphics for All
Since 1986, Tina Jalayer has developed a reputation for excellence, producing exciting, iconic graphics for clients with outstanding results. Through word of mouth, The Write Type became an innovative force in design and graphics in the New York/New Jersey area, serving companies large and small, and built a stellar reputation.
Kiehl’s, Since 1851, Inc.
For over 15 years, Tina was sole designer for Kiehl’s, Inc., a major cosmetic and skin care company. She designed all product packaging, labels, brochures, logos, and marketing materials, and swag bags for awards shows. In 2004 Kiehl’s was purchased by L’Oreal, and the new management asked The Write Type to update all product labels for a launch of the brand in Europe – including translations in 5 languages.
Essie
The Write Type helped develop and launch brand and marketing materials for Essie, a complete nail care company, to nail salons. Over the course of 15+ years, Essie became a well-known, exciting product line, bringing brand recognition across the country. In 2002, Essie sold to L’Oreal, and the Essie brand is now available in retail stores everywhere, with a major presence in ShopRite and Walgreens stores, with the same brand identity first designed by The Write Type.
Chevrolet
The Write Type was honored to be chosen to help the New Jersey Chevrolet Dealer’s Association, spearheading a long-term, customer satisfaction initiative, designing and developing a full marketing campaign that included the monthly newsletter, “Keeping In Touch”, and a series of custom promotions for individual dealerships.
1-800-DENTIST
1-800-Dentist contracted The Write Type to develop sales materials: a kit (custom box design) containing a sales video and brochures, posters, and produce ads in magazines such as The Ladies’ Home Journal and others. That marketing initiative, along with brand designs from The Write Type, was an obvious success, as the 1-800-Dentist brand a household name today.
ShopRite
For ShopRite/Wakefern, we were instrumental in re-designing the “shopping cart” company logo in a new brand style as well as other marketing materials for the stores. The Wakefern corporate newsletter was a cooperative project for which we designed templates for corporate distribution.
Vcom Multimedia/Comprehensive Video Group
In the 1990’s, The Write Type designed annual catalogs and other marketing materials for Comprehensive Video Group, a one-stop source for video, audio, cable and connectivity products. These catalogs elevated the brand with a sleek, high-tech look.
Lighting Design Manufacturer (confidential)
In the 2000’s, we were contracted for 7 years to design annual catalogs, videos, brochures, web and showroom designs for a lighting manufacturer. The marketing and graphics efforts were recognized by ART (the Accessories Resource Team, an industry home furnishings member group), and they nominated this client for an ARTS Award – for Best Lighting Designer and Best Showroom. We designed the presentation and a video submitted to the ARTS Awards judging panel. Dallas Market Center hosted awards show, which was a great success!
ARTS Awards (Accessories Resource Team)
After two years of nominations for ARTS Awards for our client (the Lighting Designer), we were contracted directly by the ART Team, who were impressed with The Write Type’s designs, then contracted us to redesign their logo, membership submission, website and new print materials. Many members have made positive comments about the new designs, making it a true resource for everyone in the home furnishings industry. Watch the video here.
Becton Dickinson (BD)
In 2013, Becton Dickinson (BD), a world leader in medical technologies, contracted Tina to work with their design team, at the Franklin Lakes, NJ Corporate Headquarters, to develop over 50 interactive apps. For over three years, the team designed three levels of apps: for leadership, sales, and for end users, all to educate and elevate the brand and their products. Tina also designed a 45-minute presentation for Vince Forlenza, BD President, for an audience of 3,500+ business and medical tech leaders in China. The presentation was deemed a major success, resulting in congratulations to Tina directly from the president. In 2014, all designers at BD were asked to design a Holiday Card for 2014. From over 85 submissions, the BD Board chose Tina’s design, had it animated and printed, and delivered to over 52 locations worldwide.
If you need help with your marketing, contact us.
You will soon discover why The Write Type has been so successful in guiding some of the most iconic brands of our time.
Email us for a free consultation:
tj@twtype.com